An affordable truth – Paul Krugman

In a column in The New York Times, op-ed columnist and Nobel Prize Winner Paul Krugman argues that many opportunities to reduce energy consumption and lower emissions of CO2 come at a relatively low cost. One example in point is additional insulation of houses.

http://www.nytimes.com/2009/12/07/opinion/07krugman.html

Yes, this is true. However, a program to improve the insulation of houses in any country needs to involve large scale project management, in order to communicate the contents of the program, administrate information activities and other incentives. Without subsidies, the amount of information and persuasion needs to be higher than in the opposite case.

Regardless of the large scale energy transformation activities that we go for, costly, or more affordable, a program needs to be run as a managed transformation program, the subject of the book “Global Energy Transformation”.